LVMH issued a press release in September 2020 indicating that the takeover wouldn't proceed and that the deal was "invalid," citing Tiffany's mismanagement during the COVID-19 pandemic. In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, international CEO for LVMH brands Moët and Dom Pérignon) recruited celebrities, akin to Maria Sharapova, Brad Pitt, Tiger Woods, ...