Introduction: Casinos around the world are constantly striving to attract and retain high-value customers known as VIP players. These VIP players, also known as high rollers, are essential for the success and profitability of the casino industry. To accomplish this, casinos have developed intricate loyalty programs aimed at engaging and rewarding their most valuable clientele. In this article, we delve into the inner workings of casino loyalty programs, shedding light on the strategies deployed ...
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