Import Auto Salvage The way to this real question is quite simple - as effective as the person who wrote it. Contrary to popular belief (and contrary from we hear all too often) the right radio commercial should more than simply be a mundane cliche ridden script (i.e. conveniently located, don't miss this, best selection ever, you'll not believe it all!, etc) read by a deep voiced, over enunciating buffoon. Although, many times this just what we hear - and then we think "that ...
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