It allows you to easily add marketing campaign parameters to URLs so you may measure Custom Campaigns in Google Analytics. It’s called domain authority because it’s a measure of how dependable or respected your site is, and nothing says "reputable" more than having backlinks. Essentially the most fundamental model of Ahrefs’s domain authority checker is free to use. Aside from that, the free software doesn’t present much info, making it far inferior to Moz’s ...
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