A third key concept in SEO that is grounded in IR theory is the perceived quality of web content. Engaging content is also more likely to attract backlinks, which are important for SEO, as backlinks signal to search engines that a website is authoritative, credible and valuable. In the competitive world of SEO, the perceived quality of a website's content is crucial since search engines aim to provide users with the best possible user experience. Therefore, SEO practices focus on creating quality ...
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