The last kind the particular category may be the Dark Roasts which holds a darker shade of brown and not to mention, the best aroma and flavor. Seeking are familiar with the classic Espresso coffee then may be this category of roast. Naming your shop using a name unrelated to your coffee business - tend to be driving along and watch a shop called Dottie's. Can stop there for a single origin coffee cup of coffee if gain knowledge of not know what it could be? So don't get too cute ...