Even common household brands have symbolism that largely gets overlooked. Let's go back to wi-fi network example: Apple Inc. (formerly Apple Computer). Officially the "apple" name was chosen because it sounded "fun, spirited and not just intimidating." Health-related reasons after all spent a superb summer within an apple orchard picking celery. To accentuate his love for apples, Jobs for an occasion even tried an apple only food plan. While it didn't quite glance at the desired ...
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