Why the weird looking folder name (! GoThrive Online Ezine !)? I learned this trick from Alex Mandossian. When you name a folder starting with "!" it'll listed first in alphabetical order. In fact, the "!" is better than every other special character in this regard. Content - Think from the content as being a mini postcard. To start, take a design at your present postcard copy, design and layout and think of how to minimize it. Decide what imagery you like, messaging ...
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