Poste Pontedera was once a thriving industrial hub, home to a number of factories producing textiles, machinery, and other goods. However, like many other industrial towns in Europe, Poste Pontedera began to decline in the late 20th century as global competition and changing consumer preferences led to the closure of many factories. This left the town with high unemployment rates and a struggling economy. This case study explores the experience of a customer trying to find the nearest ...